Regional Dealer Services Manager

Air Lift, a third-generation family-owned company, was founded in 1949 in Lansing, Michigan. Air Lift supplies the automotive aftermarket with load assist products and performance suspensions for show and track. Our goal is to consistently provide products and services that meet and exceed customer’s requirements and expectations. We do this by recruiting top talent and retaining them through our commitment to professional development and preservation of our culture.

Job Description Summary

We are seeking a dynamic and relationship-driven Dealer Services Manager to support and grow our regional dealer network for Air Lift and Air Lift Performance. This role is responsible for educating dealers and professional installers on our products, training new dealer sales and installer staff, strengthening in-store execution, and driving sell-through across assigned territories.

The ideal candidate is a self-motivated and highly organized professional that is comfortable on the road, passionate about the automotive industry, and skilled at building long-term business relationships.

Essential Duties

Travel throughout assigned regional territory (approx. 75%) to visit dealers, distributors, and professional installers
Deliver product education and hands-on training to sales staff and installation teams
Conduct in-person and virtual product training sessions
Onboard and train new dealer sales personnel
Manage point-of-purchase (POP) materials and in-store displays
Maintain accurate and timely updates in the company CRM system
Develop and execute territory coverage plans
Monitor market trends and competitive activity

Position Requirements:

3+ years of experience in aftermarket automotive parts sales, field management, dealer services, or related role
Familiarity with automotive aftermarket distributor and dealer network structures
Basic mechanical skills and technical aptitude
Experience training and/or presenting to sales and technical audiences
Proficiency with CRM systems and Microsoft Office
Valid driver’s license and ability to travel regionally in the US and Canada

Preferred Qualifications:

Experience calling on professional installers or specialty automotive retailers
Strong knowledge of automotive aftermarket products and dealer channels
Located within one hour of a major metropolitan airport

Air Lift Company

Latest Jobs

Regional Dealer Services Manager