CURTIS AUTO GROUP

Automotive General Manager

Job Description

Position Title: General Manager (GM)

Department: Executive Management

Reports To: Dealer Principal / Executive Leadership Team

POSITION SUMMARY

Curtis Auto Group is seeking an experienced, results-driven Automotive General Manager to oversee all aspects of dealership operations. The General Manager is responsible for driving profitability, operational excellence, customer satisfaction, employee development, and market share growth across all departments.

The GM serves as the senior operational leader of the dealership and is accountable for achieving financial objectives while maintaining the highest standards of customer experience, manufacturer compliance, and team performance. This position requires strong leadership, strategic planning, financial acumen, and a proven track record of success in automotive retail management.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Executive Leadership

Lead and manage all dealership operations including Sales, Used Vehicles, Finance & Insurance, Service, Parts, and Administration.
Recruit, develop, mentor, and retain high-performing department managers and staff.
Establish clear performance expectations and accountability measures for all departments.
Foster a culture focused on integrity, teamwork, customer service, and continuous improvement.
Conduct regular management meetings to review dealership performance and strategic initiatives.
Promote Curtis Auto Group’s mission, values, and commitment to operational excellence.

Financial Management

Achieve dealership profitability objectives and annual business plans.
Review monthly financial statements and departmental performance reports.
Monitor and improve key financial metrics including:
- Net Profit
- Variable Gross Profit
- Fixed Operations Gross Profit
- Service Absorption
- Expense Management
- Return on Assets
Develop and manage annual operating budgets.
Identify opportunities to increase revenue while controlling expenses.
Ensure accurate forecasting and inventory management.

Sales Operations

Oversee all new and used vehicle sales activities.
Monitor inventory levels, aging, acquisition strategies, and pricing.
Ensure compliance with Curtis Auto Group sales processes and manufacturer requirements.
Drive lead conversion, appointment show rates, closing ratios, and customer retention.
Support Finance & Insurance operations to maximize profitability and customer value.
Analyze market conditions and competitive trends to improve market share.

Fixed Operations Management

Direct Service and Parts departments to achieve profitability and customer retention goals.
Monitor:
- Service Absorption
- Effective Labor Rate
- Technician Productivity
- Technician Efficiency
- Customer Pay Sales
- Parts Gross Profit
- Warranty Performance
Ensure efficient workflow and operational excellence throughout fixed operations.
Support training and development initiatives for technicians, advisors, and parts personnel.

Customer Experience

Maintain exceptional Customer Satisfaction Index (CSI) performance.
Address and resolve escalated customer concerns promptly and professionally.
Promote a customer-first culture throughout the organization.
Monitor online reputation management and customer feedback platforms.
Ensure compliance with Curtis Auto Group customer experience standards.

Compliance and Risk Management

Ensure compliance with all federal, state, local, and manufacturer regulations.
Maintain adherence to employment laws, safety standards, and company policies.
Oversee audits related to sales, F&I, accounting, service, and warranty operations.
Protect dealership assets and maintain operational controls.

Strategic Planning

Develop and execute short-term and long-term growth strategies.
Analyze market opportunities and competitive conditions.
Collaborate with executive leadership on expansion initiatives and operational improvements.
Lead change management efforts and process improvement projects.

PERFORMANCE EXPECTATIONS

The General Manager will be evaluated based on:

Financial Performance

Total Dealership Net Profit
Departmental Gross Profit Performance
Expense-to-Gross Ratios
Operating Margin

Sales Performance

New Vehicle Sales Volume
Used Vehicle Sales Volume
Front-End Gross Profit
Market Share
Inventory Turn
Inventory Aging

F&I Performance

Finance Penetration
Product Penetration
Per Retail Unit (PRU)
Compliance Standards

Fixed Operations Performance

Service Absorption
Labor Gross Profit
Parts Gross Profit
Customer Retention
Technician Productivity

Customer Experience

CSI Scores
Online Reputation Ratings
Customer Retention Metrics
Complaint Resolution

Team Development

Employee Retention
Leadership Development
Training Participation
Culture and Engagement

REQUIRED QUALIFICATIONS

Minimum 7-10 years of progressive automotive retail management experience.
Previous General Manager, General Sales Manager, or Fixed Operations leadership experience preferred.
Proven history of achieving profitability and growth objectives.
Strong understanding of dealership financial statements.
Demonstrated ability to lead multiple departments effectively.
Excellent communication, coaching, and leadership skills.
Strong analytical and problem-solving abilities.
Valid driver’s license and acceptable driving record.

PREFERRED QUALIFICATIONS

Multi-franchise dealership experience.
Experience with CDK, Reynolds & Reynolds, Dealertrack, Tekion, or similar dealership systems.
Advanced financial statement analysis experience.
Proven success in both variable and fixed operations leadership.

PHYSICAL REQUIREMENTS

Ability to work extended hours as business demands require.
Frequent walking throughout dealership facilities.
Ability to operate motor vehicles.
Occasional lifting up to 25 pounds.

COMPENSATION AND BENEFITS

Curtis Auto Group offers a competitive executive compensation package including:

Base Salary
Performance-Based Incentive Compensation
Medical Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
Paid Time Off
Paid Holidays
Company Vehicle (where applicable)
Professional Development Opportunities

EQUAL OPPORTUNITY EMPLOYER

Curtis Auto Group is an Equal Opportunity Employer committed to creating an inclusive environment for all employees. Employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other protected classification under applicable law.

Curtis Auto Group

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