Summary:

Responds to Internet customer inquiries and ensures that the dealership actualizes its maximum profit potential on Internet sales.

Essential Duties:

Communicates effectively with Internet customers and prospects according to their preferred method of communication, whether by phone, by e-mail, or in person.
Has thorough knowledge of all dealership products and services.
Satisfies the transportation needs of Internet-generated customers.
Sells/leases and delivers a minimum of eight (8) units per month.
Directs customers to product information resources, including those available on the Internet.
Assists customers in selecting a vehicle.
Understands the psychology of Internet customers and works with them accordingly to set appointment at the store for proper vehicle demonstration and to close the transaction.
Check e-mail frequently and respond to inquiries in ten minutes or less. Delivers messages intended for other departments promptly. Notifies customers that their messages have been forwarded to the appropriate personnel for prompt attention.
Handles all Internet sales inquiries personally.
Coordinates Internet promotions with other dealership sales promotions and advertising.
Ensures that the Web site address is prominently displayed throughout the dealership, e.g., on business cards, flyers, pens, and all dealership advertising.
Researches auto-buying services on the Internet and acts as liaison with any services the dealership uses to promote its site or advertise.
Works with webmaster to update the Web site frequently to attract new and repeat visitors.
Takes photos of dealership inventory for use on the dealership site.
Maintains an ongoing customer database to capture repeat business.
Knows and understand the federal, state, and local laws which govern retail automobile sales.
Establishes personal income goals that are consistent with dealership standards of productivity, and devises a strategy to meet those goals.
Schedules first service appointment .

Marginal Duties:

Attends product and sales training as requested by sales manager.
Attends sales meetings.
Maintains professional appearance and neat workplace.
Other duties may be assigned..

Supervisory Responsibilities:

None

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience:

High School Diploma or 2 years experience or equivalent.

Skills and Abilities:

Ability to speak, read, write, understand English and comprehend instructions and information.
Understands and can calculate basic math functions.
Understands safety regulations and practices.

Certificates, Licenses, Registrations:

Must have a valid driver’s license and have and maintain as acceptable, safe driving record.

Physical Demands:

The position is constantly engaged in talking and listening.
Standing and walking are frequently required.
The position incumbent is not normally required to perform physical activities beyond those demanded in a normal office situation.

Work Environment:

Job is 90% standing and walking in all weather conditions.

McLarty Automotive Group

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