Job Title

General Manager — Napleton Chevrolet Buick GMC of Beaver Dam

Location

Beaver Dam, WI

Employment Type

Full-time, exempt

About Us

Napleton Automotive Group operates franchise dealerships across the Chicagoland and Wisconsin markets, representing ten brands including Chevrolet, Buick, GMC, Hyundai, Genesis, Ford, and Chrysler Dodge Jeep Ram. We're a family-owned group that runs like a modern retailer — we invest in data infrastructure, marketing technology, and process so our leaders can make decisions with real numbers instead of gut feel.

Beaver Dam is a strong, community-rooted store with room to grow. We're looking for a General Manager of our Chevrolet Buick & GMC Dealership.

Position Overview

The General Manager holds full accountability for the performance of the dealership — new and used vehicle sales, F&I, fixed operations, and the customer experience across all of it. You'll own the store's financial results, build and develop the management team, and set the operating standards the rest of the staff works to.

This is a hands-on leadership role. The right person is on the floor, in the service drive, and in the numbers.

What You'll Own

Financial performance

Full P&L accountability: gross, expense control, and net-to-sales
Build and manage the monthly forecast; hit it
Manage new and used inventory investment, aging, and turn
Oversee floor plan, and personnel cost as a percentage of gross

Variable operations

Drive new and pre-owned volume against market opportunity and factory objectives
Manage used vehicle acquisition, appraisal discipline, reconditioning cycle time, and pricing to market
Hold F&I accountable for PVR, product penetration, and compliance
Maintain a healthy desk process and a closing culture that doesn't rely on discounting

Fixed operations

Grow service and parts gross through effective hours per RO, technician productivity, and shop capacity management
Protect and grow customer-pay traffic; manage warranty and internal appropriately
Own service absorption as a core metric

Manufacturer relationships

Represent the store with General Motors: sales objectives, incentive programs, facility standards, and stair-step attainment
Maximize GM program earnings and maintain compliance with brand standards
Own CSI and manufacturer survey performance

People and culture

Recruit, hire, coach, and hold accountable the entire management team — Sales, F&I, Service, and Parts
Build a bench; develop managers who could run a store themselves
Reduce turnover through real training and clear expectations, not just pay plans
Set the tone on ethics, transparency, and how customers get treated

Compliance and process

Ensure adherence to all federal and state regulations including Wisconsin DOT and DMV requirements, Safeguards Rule, Red Flags, TILA, and advertising compliance
Maintain accurate reporting and clean deal jackets
Partner with the group's centralized marketing, data, and accounting teams

What We're Looking For

Required

Minimum 3 years as a Dealership General Manager, General Sales Manager, or equivalent P&L leadership role in automotive retail
Demonstrated ability to read, interpret, and act on a dealership financial statement
Proven track record of growing gross and net profit, not just volume
Experience managing both variable and fixed operations
Strong understanding of used vehicle acquisition and market-based pricing
Ability to recruit and develop department managers
Valid driver's license with an acceptable driving record
Willingness to submit to a background check and pre-employment screening

Preferred

General Motors franchise experience and familiarity with GM programs, reporting, and stair-step structures
Experience with a modern DMS and CRM (we use DriveCentric, and we're implementing Tekion)
Comfort with data-driven management — dashboards, digital marketing metrics, and lead attribution
Wisconsin market knowledge
Experience in a multi-rooftop group environment

The intangibles that actually matter

You're competitive and you keep score
You'd rather fix a broken process than work around it
You can hold people accountable without burning them out
You're comfortable being visible to customers, staff, and the factory

Compensation & Benefits

Base salary plus performance-based bonus tied to store net profit — total earning potential commensurate with results
[Insert target total comp range]
Medical, dental, and vision insurance
401(k) with company match
Paid time off and holidays
Employee vehicle purchase and service discounts
Demo or vehicle allowance
Advancement opportunity across a growing multi-rooftop group

How to Apply

Apply directly through this posting. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic. Napleton Automotive Group is an equal opportunity employer and maintains a drug-free workplace.

Napleton.Autos

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