The Role

We are seeking an entrepreneurial California Sales Manager to lead market development, account acquisition, and early brand presence across Los Angeles. This is a foundational leadership role with the potential to evolve into broader regional or national sales responsibility as distribution expands.

The ideal candidate combines strong industry relationships with a hands-on launch mindset and the ability to operate effectively in nightlife-driven environments.

Location: Los Angeles (field-based)
Target Start: May 2026

The Company

A new premium ready-to-drink spirits brand inspired by the meeting of Icelandic purity and Mexican craft tradition is preparing for a selective Los Angeles market launch. Built around artisanal mezcal and elevated natural ingredients, the brand is designed for modern nightlife and premium hospitality environments. The company is founder-led, well-capitalized for launch, and executing a tightly focused neighborhood-driven entry strategy.

Initial Focus Areas Include

Los Feliz

Hollywood
West Hollywood
Downtown Los Angeles
Venice
Santa Monica

This is a rare opportunity to join at ground level and help build a culturally relevant beverage brand in one of the world’s most influential markets.

Key Responsibilities

Execute Los Angeles market launch strategy and territory development
Open and manage high-impact on-premise accounts including cocktail bars, nightlife venues, and hospitality groups
Build productive working relationships with distributor partners
Lead tastings, staff education, and brand activation initiatives
Identify targeted boutique off-premise placements aligned with brand positioning
Support nightlife programming, events, and experiential marketing efforts
Monitor sales performance and provide market intelligence to leadership
Collaborate closely with founders on pricing, programming, and expansion timing

Ideal Candidate

5+ years beverage alcohol sales experience within California
Established relationships across Los Angeles bar, nightlife, and hospitality networks
Experience launching or scaling premium spirits or RTD brands preferred
Entrepreneurial mindset and comfort operating in an early-stage environment
Strong personal presence and relationship-building ability
Organized, data-aware, and execution-focused
Passion for premium spirits, culture, and nightlife

Compensation & Growth

$130,000 - 140,000 base salary
Mileage reimbursement
Cell phone allowance
Up to 25% performance bonus tied to market development milestones
Equity option participation
Clear growth trajectory as the company scales distribution

If you are motivated by building brands, shaping market culture, and owning territory success in Los Angeles, we encourage you to apply.

Nosh.com

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