At STIIIZY we believe sales leadership is a craft: something you sharpen, study, model, and take pride in. You are both player and coach, and you support your team and customers exactly where they are at. Our sales leaders set the tone for their teams. They lead from the front, own their outcomes, and elevate the people around them.

STIIIZY is the #1 selling cannabis brand in the country because we stay close to the culture and keep building on what works. We ask ourselves every day, what does it take to win. A-Players thrive here, people who hold themselves to a higher standard, see obstacles as opportunities to adapt and improve, and operate with urgency, creativity, and clarity. Leaders who are real and genuine with customers and their team, and who maintain high standards every single day.

This role is for someone who wants to build, grow, and lead a hardworking, high-performance sales organization. Our sales leaders set the example for the rest of the state and company.

Role Overview

The Sales Director / Sales Manager - New York is responsible for leading, developing, and managing the state's sales organization while driving revenue growth, account penetration, retail execution, and operational discipline across the market.

This role owns territory strategy, team performance, top-account growth, field execution, AR management, forecasting, promotional execution, and cross-functional alignment with Marketing, Field Marketing, Sales Ops, and Production.

Market Strategy & Business Planning
Build and maintain a full market map by region, rep, account tier, and whitespace
Identify distribution gaps and high-value new account targets
Develop data-driven territory plans and optimized weekly routes
Own strategy for the state's top accounts — growth plans, visit cadence, performance expectations
Review market trends weekly and adjust quickly
Partner with Analytics on category insights, SKU trends, and opportunity identification
Team Leadership, Coaching & Performance Management
Ride in the field with sales team at least 2x per week
Conduct weekly 1:1s focused on performance, behaviors, and capability development
Train sales team on negotiation, account management, sales process, and communication
Enforce accountability around KPIs: voids, reorders, new doors, route efficiency, CAD execution
Identify performance issues early and execute clear corrective action plans
Lead structured weekly sales meetings with discipline and clarity
Partner with Training to upskill new hires and tenured reps
Field Execution & Retail Activation
Audit top accounts monthly for merchandising, menu accuracy, pricing, displays, and execution
Ensure flawless resets, launches, and promotional execution
Drive consistent sell-in of high-velocity SKUs, new products, and promotional bundles
Partner with Field Marketing to plan and execute prioritized CADs
Personally visit 5-10 top accounts per month to validate execution
Identify merchandising gaps and ensure timely corrective action
Provide leadership with field photos, market notes, and competitive insights
Account Growth, Development & Relationship Management
Identify and open high-value new accounts across the state
Build strong relationships with the top 30% of accounts and key decision-makers
Maintain a bi-weekly communication cadence with priority accounts
Support retailers with data-driven selling plans and promotional recommendations
Represent STIIIZY at trade shows, industry events, and key buyer meetings
Build trust with consistent follow-through and strong execution
Financial Discipline & AR Management
Review aged AR weekly and ensure each rep is accountable for their territory
Collaborate with Finance and Sales Ops to support collections
Reinforce payment terms, COD requirements, and disciplined ordering behavior
Escalate high-risk accounts early with structured recovery plans
Cross-Functional Collaboration
Work with Sales Ops on forecasting, demand planning, and territory efficiencies
Align with Marketing on menus, pricing accuracy, promotional visibility, and brand presentation
Collaborate with Production on inventory levels, supply planning, and sell-in strategy
Partner with Field Marketing on CAD deployment, scheduling, and prioritization
Provide weekly updates with market insights, risks, and opportunities
Reporting, Forecasting & Communication
Deliver weekly scorecards by region and rep
Report wins, challenges, competitive intel, and actionable next steps
Forecast weekly and monthly revenue with accuracy and discipline
Align Sales Ops and Marketing on launches, resets, and promotional windows
Maintain consistent, professional communication upward and downward

Who Thrives In This Role

Leaders who think clearly, move quickly, and execute decisively
People who take ownership — not shortcuts or excuses
Coaches who elevate talent and enforce high standards
Operators who love structure, clarity, and accountability
People who stay close to the field and the customer
Leaders who bring consistency, professionalism, and energy daily

Requirements

Qualifications

5+ years of sales leadership experience in cannabis (preferred), will consider CPG
Proven ability to coach, develop, and hold teams accountable
Strong analytical, planning, and forecasting skills
Ability to operate in a fast-moving, high-growth environment
Excellent communication and cross-functional collaboration skills
Valid driver's license and ability to travel statewide

Benefits

Additional details about the compensation and benefits of eligibility for this role will be provided during the hiring process. All employees are provided with competitive compensation, paid training, and employee discounts on our products and services. We offer a range of benefits packages based on employee eligibility, including:

Paid Vacation Time, Paid Sick Leave, Paid Holidays, Parental Leave.
Health, Dental, and Vision Insurance.
Employee Assistance Program.
401k with generous employer match.
Life Insurance.
Employee discounts on products and services.

We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

STIIIZY

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