Automotive Sales Manager

O'Meara GMC • Full-time • Thornton, CO, US • $270k - $350k / year • 1w ago

Job Summary:

The Automotive Sales Manager is responsible for driving new and used vehicle sales performance, managing and developing the sales team, and ensuring an exceptional customer experience. This role partners closely with the General Sales Manager, Finance & Insurance (F&I), and sales teams to execute dealership strategies, hit volume and gross targets, and maintain compliance with all OEM and regulatory standards. Used vehicle management experience required.

Compensation

$270,000-$350,000

Benefits

401K
Health, Dental Vision
Supplemental Insurance
FSA
Sick Time accrues immediately
PTO after one year
Employee Pricing on vehicles and services
Discount on parts
Opportunity for growth

Key Responsibilities

Sales Leadership & Performance

Lead, coach, and hold accountable a team of sales consultants to achieve daily, weekly, and monthly sales goals

Desk deals, structure transactions, and ensure optimal gross profit while maintaining customer satisfaction

Monitor and manage key performance indicators (KPIs) including close rate, gross per unit, units per salesperson, and CSI

Execute sales processes consistently (road-to-the-sale, follow-up, CRM usage)

Team Development

Recruit, train, and onboard new sales consultants

Conduct regular one-on-ones, performance reviews, and daily sales meetings

Provide ongoing coaching on product knowledge, objection handling, and negotiation skills

Customer Experience

Ensure a seamless handoff between Sales, BDC, and F&I

Handle customer escalations and resolve issues professionally and promptly

Maintain high CSI and online reputation scores

Inventory & Merchandising

Partner with management to manage used vehicle inventory levels

Support pricing strategies based on market data and OEM guidance

Ensure vehicles are properly merchandised, lot-ready, and represented accurately online

Operations & Compliance

Ensure adherence to dealership policies, OEM standards, and state/federal regulations

Maintain accurate deal documentation and CRM data

Collaborate with F&I to maximize product penetration while staying compliant

Required Qualifications

Prior Automotive Sales Manager and Used Vehicle Sales Manager experience

Proven track record of achieving sales volume and gross profit targets

Strong desking, closing, and negotiation skills

Experience working with CRM systems and dealership software

Valid driver’s license and acceptable driving record

Preferred Qualifications

Experience in an OEM-franchise dealership. GMC experience a plus

Strong analytical skills with the ability to interpret sales reports and KPIs

Bilingual (a plus, not required)

Strong understanding of GM incentive programs and GM Financial offerings

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Applications must be submitted by 03/31/2026.