Overview
We are seeking a driven, experienced General Sales Manager (GSM) to lead and develop a high-performing automotive sales team. This role is responsible for overseeing all aspects of the dealership’s sales operations, including training and coaching sales staff, implementing a disciplined TO (turnover) process, hiring and managing salespeople, and ensuring consistent used vehicle acquisition to maintain inventory levels.
The ideal candidate is a proven leader with strong automotive retail experience, a track record of building winning sales teams, and the ability to drive both volume and profitability while maintaining a strong customer experience.
Responsibilities
- Sales Leadership & Performance
- Lead, motivate, and manage the sales team to achieve monthly, quarterly, and annual sales targets.
Training & Development
- Train and mentor new and existing sales staff on sales process, product knowledge, CRM usage, and customer experience.
- Implement continuous sales training programs to improve closing skills, objection handling, and customer engagement.
- Develop leaders within the sales team to support growth and succession planning.
Hiring & Team Management
- Recruit, interview, hire, and onboard high-performing sales professionals.
- Set clear expectations, performance goals, and accountability standards.
- Conduct regular performance reviews and provide coaching and development plans.
- Foster a positive, competitive, and professional sales culture.
Used Vehicle Acquisition & Inventory Management
- Oversee used vehicle acquisition strategy including trade-ins, auction purchases, and direct-from-consumer buying opportunities.
- Monitor market pricing and inventory turn to ensure a balanced and profitable used vehicle inventory.
- Purchase and maintain proper inventory levels and aging targets.
- Evaluate trades and assist in structuring deals to maximize profitability.
Operational Excellence
- Ensure consistent execution of the dealership’s sales process from greeting through delivery.
- Maintain accurate CRM usage and follow-up procedures.
- Collaborate with F&I and other departments to ensure smooth deal flow and maximize profit opportunities.
- Maintain compliance with dealership policies and industry regulations.
- Monitor individual and team performance metrics including closing ratios, gross profit, and unit volume.
- Conduct daily sales meetings, desk deals, and provide ongoing coaching to maximize performance.
- Maintain a structured and consistent TO (turnover) process to improve closing ratios and customer satisfaction.
Experience
- 5+ years of automotive sales management experience (Sales Manager or General Sales Manager preferred)
- Proven track record of achieving sales and profit targets
- Strong leadership, coaching, and team-building skills
- Experience managing used vehicle acquisition and inventory strategy
- Deep understanding of TO processes, deal structuring, and CRM management
- Excellent communication and organizational skills
- High level of professionalism and customer service focus
- 5+ years of automotive sales management experience (Sales Manager or General Sales Manager preferred)
- Proven track record of achieving sales and profit targets
- Strong leadership, coaching, and team-building skills
- Experience managing used vehicle acquisition and inventory strategy
- Deep understanding of TO processes, deal structuring, and CRM management
- Excellent communication and organizational skills
- High level of professionalism and customer service focus
Join us as a General Sales Manager if you’re passionate about leading a high-performing team, driving high-end automobile sales, and delivering outstanding customer experiences. Bring your energy, expertise, and enthusiasm to help shape our dealership’s success story!
How to Apply
Interested candidates should submit their resume and a brief summary of their leadership experience and sales achievements to: mike.guarr@nickmayer.com
Pay: $150,000.00 - $200,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Health savings account
- Vision insurance
Work Location: In person
