Description:
Job Title: General Manager – Multi-Location RV Dealership (Two Rooftops)
Position Summary The General Manager is responsible for the overall performance, profitability, and strategic direction of a two-location RV dealership operation. This role provides high-level leadership across both rooftops, ensuring consistent execution in sales, service, parts, and finance while developing strong on-site management teams. The GM balances big-picture strategy with operational oversight, driving growth, efficiency, and an exceptional customer experience across both locations.
Requirements:
Key Responsibilities
Multi-Location Leadership
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Oversee and mentor General Sales Managers, Service Managers, and department leaders at both rooftops.
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Ensure alignment in processes, culture, and performance standards across locations.
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Conduct regular site visits and performance reviews to maintain operational consistency.
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Build a strong leadership bench and succession plans for each store.
Operations Management
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Standardize and optimize workflows across both dealerships.
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Monitor daily operations through KPIs, reporting, and leadership check-ins.
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Identify inefficiencies and implement scalable solutions across locations.
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Ensure each rooftop operates with accountability and clear performance expectations.
Sales & Growth Strategy
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Develop and execute unified sales strategies while adapting to each location’s market.
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Oversee inventory strategy across both rooftops, including allocation, aging, and transfers.
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Partner with Sales and F&I leaders to maximize gross profit and product penetration.
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Drive lead management, CRM discipline, and marketing effectiveness across both stores.
Customer Experience
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Establish consistent customer experience standards across both locations.
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Monitor CSI (Customer Satisfaction Index) and online reputation.
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Handle high-level escalations and ensure timely resolution of customer issues.
Financial Oversight
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Full P&L responsibility for both rooftops.
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Develop budgets, forecasts, and financial targets for each location.
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Analyze performance metrics and adjust strategies to meet profitability goals.
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Control expenses while investing strategically in growth opportunities.
Inventory & Vendor Relations
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Oversee inventory purchasing and OEM relationships across both locations.
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Balance inventory mix and pricing strategies based on regional demand.
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Coordinate inter-store inventory movement to optimize turnover.
Compliance & Risk Management
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Ensure both locations comply with all regulatory, safety, and financial requirements.
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Maintain strong internal controls and audit processes.
Team Development & Culture
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Recruit, develop, and retain high-performing leaders and staff.
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Implement consistent training and performance management systems.
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Foster a unified, high-performance culture across both rooftops while respecting local team dynamics.
Qualifications
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7+ years of dealership management experience, with multi-location oversight preferred.
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Strong background in RV, automotive, marine, or powersports industries.
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Demonstrated success managing multiple departments and leaders simultaneously.
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Proven ability to drive revenue growth and profitability across multiple locations.
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Strong leadership, organizational, and communication skills.
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High level of financial acumen, including multi-store P&L management.
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Experience with CRM and dealership management systems.
Preferred Qualifications
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Direct experience managing multiple rooftops or large-volume dealerships.
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Bachelor’s degree in Business, Management, or related field (or equivalent experience).
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Experience working with RV manufacturers and multi-brand inventory.
Compensation & Benefits
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Competitive base salary + multi-location performance bonuses
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Health, dental, and vision insurance
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401(k) with company match
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Paid time off and holidays
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Vehicle allowance or demo program (if applicable)
Work Environment
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Frequent travel between both dealership locations.
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Combination of office, showroom, and outdoor lot environments.
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Extended hours, including weekends, based on business needs.
Benefits:
Work Location: In person
