Automotive Sales Associate

Cherner Brothers Auto Sales • Full-time • Kensington, Maryland, United States • $40k - $120k / year • 1m ago

COMPANY

At Cherner Brothers Auto Sales, we believe that the foundation of our success lies not just in the quality of our cars but in the passion of our people. Our team's deep love for the automotive industry propels us to exceed expectations at every step of your car-buying journey. With a commitment to excellence woven into the fabric of our operations, our employees ensure that every vehicle we present meets a stringent standard of quality and reliability.

It's the expertise, warmth, and commitment of our team that sets us apart. From the meticulous selection and inspection of our vehicles to personalized, pressure-free customer service, our staff embodies dedication in action. As Kensington, Maryland's trusted family-owned dealership since 1970, we pride ourselves on a culture where quality cars start with passionate employees. Each member of our team plays a crucial role in bringing your automotive dreams to life, ensuring that at Cherner Brothers, you're not just buying a car, you're becoming part of a community.

POSITION

As a Sales Associate for our used car dealership, you'll be the face of the customer's buying experience, working the lot, greeting walk-ins, following up on assigned leads, and guiding customers through test drives and the sales process. You'll work closely with our Internet Sales Managers and F&I Manager to get deals structured and funded, while you focus on what you do best, building rapport and closing the sale. This is an entry point into a growing sales team, with a clear path to more responsibility as you prove yourself.

Pay range: $40,000 - 120,000+ (uncapped earning potential)

RESPONSIBILITIES

Greet and qualify all walk-in and lot traffic in a professional, pressure-free manner
Follow up on leads assigned to you through calls, texts, and emails in our CRM (VinSolutions)
Conduct test drives and walk customers through vehicle features and condition
Negotiate pricing within dealership pricing strategy guidelines and work with management on any exceptions
Coordinate with the F&I Manager or Internet Sales Manager to move customers through financing and product selection (service contracts, GAP, etc.)
Start and close out every showroom visit in the CRM with detailed, accurate notes
Maintain follow-up with customers post-sale to support retention and referrals
Participate in the daily sales meeting and team process development sessions
Keep assigned tasks, payments, and car locations updated and current in the company systems before end of shift
Other duties as assigned by the management

DAY IN THE LIFE

We expect our sales team to show up on time and ready to work (8:45 AM start time). As a small team dealership, you will sometimes wear a few hats.

Walking in, you will check the CRM for overnight messages, confirm the day's appointments, and be ready for our daily sales meeting at 9 AM. After the meeting, you will work your assigned leads, calling, texting, and emailing prospects to get them in the door. As customers arrive, you will greet them, qualify their needs, and guide them through the vehicle selection and test drive process, looping in an Internet Sales Manager or the F&I Manager when it's time to structure the deal.

When you don't have a customer in front of you, the expectation is that you're working the phones and CRM to set appointments and fill your pipeline. Before leaving, make sure all payments are posted, showroom visits are closed, car locations are updated, and all CRM tasks are complete.

The ideal candidate is coachable, self-motivated, and genuinely enjoys people. You cannot be scared to pick up the phone. You should be excited about sales and the used car business, and view every lead and every walk-in as an opportunity. You'll be working alongside experienced Internet Sales Managers who can show you the ropes, so a strong work ethic and willingness to learn matter more than a long resume.

QUALIFICATIONS

This is a straight commission role with significant upside for a hungry, coachable salesperson. The estimated pay range reflects performance, there is no base salary, and earnings scale with the volume and quality of deals you close.

No prior automotive sales experience required, we will train the right person
Hospitality experience a strong plus, we hire for warmth and coachability
Excellent communication and people skills
Comfortable making outbound calls and following up persistently but respectfully
Strong organizational habits and attention to detail
Ability to work independently and as part of a team
Proficient with basic technology, comfortable learning a CRM
Demonstrates ethical and legal standards while conducting business
Authorization to work in the US and meets state and federal licensing requirements
Must be able to work flexible hours including evenings and weekends
Must be able to pass a background check and obtain a Maryland Sales License

Experience and Education