Company Overview
Scranton GMC Cadillac has proudly served the community for over 75 years, establishing a reputation as the region’s trusted source for GMC and Cadillac sales and service. As a family-owned dealership, we prioritize building lasting relationships through transparency, value, and exceptional customer care. Our dedicated team is committed to delivering a seamless automotive experience that keeps our customers coming back.

Overview
We are seeking an energetic and results-driven Automotive BDC (Business Development Center) Marketing Manager to lead our dealership’s marketing efforts focused on generating high-quality leads and enhancing customer engagement. This pivotal role combines strategic marketing initiatives with sales support to maximize our outreach in the automotive industry.

Duties

AD and video production
The ability to edit, post and boost content
Have an understanding of social media
Advertise with Google, Facebook, Instagram, YouTube and other platforms
Manage a large dealership database to create and deploy text and email campaigns
Manage dealership leads and lead sources

What we offer

An aggressive salary, bonus and commission pay plan with opportunity to earn 80K+
Access to a large new and pre-owned inventory
Huge advertising budget
A 75-year data base with over 200,000 loyal customers
Family owned and operated (you are not a number!)
Major medical and dental plan
401K plan

Join us as our Automotive BDC Marketing Manager and play a vital role in driving our dealership’s growth through innovative marketing strategies combined with exceptional customer service!

Pay: $65,000.00 - $85,000.00 per year

Benefits:

401(k)
Dental insurance
Disability insurance
Employee discount
Health insurance
Health savings account
Life insurance
Opportunities for advancement
Paid time off
Parental leave
Referral program
Vision insurance

Work Location: In person

Scranton Cadillac GMC

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Automotive BDC Marketing Manager