Company Overview
Scranton GMC Cadillac has proudly served the community for over 75 years, establishing a reputation as the region’s trusted source for GMC and Cadillac sales and service. As a family-owned dealership, we prioritize building lasting relationships through transparency, value, and exceptional customer care. Our dedicated team is committed to delivering a seamless automotive experience that keeps our customers coming back.
Overview
We are seeking an energetic and results-driven Automotive BDC (Business Development Center) Marketing Manager to lead our dealership’s marketing efforts focused on generating high-quality leads and enhancing customer engagement. This pivotal role combines strategic marketing initiatives with sales support to maximize our outreach in the automotive industry.
Duties
- AD and video production
- The ability to edit, post and boost content
- Have an understanding of social media
- Advertise with Google, Facebook, Instagram, YouTube and other platforms
- Manage a large dealership database to create and deploy text and email campaigns
- Manage dealership leads and lead sources
What we offer
- An aggressive salary, bonus and commission pay plan with opportunity to earn 80K+
- Access to a large new and pre-owned inventory
- Huge advertising budget
- A 75-year data base with over 200,000 loyal customers
- Family owned and operated (you are not a number!)
- Major medical and dental plan
- 401K plan
Join us as our Automotive BDC Marketing Manager and play a vital role in driving our dealership’s growth through innovative marketing strategies combined with exceptional customer service!
Pay: $65,000.00 - $85,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Disability insurance
- Employee discount
- Health insurance
- Health savings account
- Life insurance
- Opportunities for advancement
- Paid time off
- Parental leave
- Referral program
- Vision insurance
Work Location: In person
