Sales Manager - Harley Davidson Dealership

Wise Auto Group • Full-time • Victorville, CA, US • 3m ago

Job Title: Sales Manager – Harley-Davidson Dealership

Location: Death Valley Harley-Davidson – Victorville, CA
Job Type: Full-Time
Compensation: $6,000/month base ($72,000 annually) + performance bonuses (Total earning potential $120,000 – $160,000+)

Job Description

Death Valley Harley-Davidson, part of the Wise Riders dealer group, is seeking a high-performing Sales Manager to lead our sales team in Victorville, CA.

This is a leadership role focused on driving showroom performance, managing daily sales activity, and developing a team of Fit Specialists (Sales Associates). The ideal candidate is results-driven, accountable, and experienced in high-volume automotive or powersports sales environments.

You will be responsible for executing a structured, KPI-driven sales process while maximizing profitability and customer satisfaction.

Responsibilities

Lead, coach, and manage the Sales Team to achieve daily, weekly, and monthly sales goals
Drive showroom activity including appointments, customer greets, TOs (turnovers), and closing ratios
Desk deals and structure transactions to maximize front-end gross profit
Recruit, hire, and train sales staff (Fit Specialists)
Monitor and engage in CRM usage, lead follow-up, and pipeline management
Conduct daily sales meetings, one-on-one coaching sessions, and performance reviews
Partner with Finance (F&I), Service, and Parts departments to improve total dealership performance
Handle customer escalations and ensure a high-quality buying experience
Maintain compliance with dealership policies, procedures, and California state regulations

Qualifications

3+ years of sales management experience (automotive, powersports, RV, or related industry preferred)
Proven track record of achieving sales targets and developing high-performing teams
Strong knowledge of deal structure, desking, and gross profit management
Experience with CRM systems and sales reporting tools
Excellent leadership, communication, and organizational skills
Ability to work in a fast-paced, performance-driven environment
Passion for motorcycles and the Harley-Davidson brand preferred
Valid driver’s license required (motorcycle endorsement preferred or willingness to obtain)
Availability to work weekends, holidays, and peak business hours

Benefits

Competitive base salary plus performance-based bonuses
Medical, Dental, and Vision Insurance
401(k)
Paid Time Off (PTO) and Holidays
Employee discounts on motorcycles, parts, and apparel
Career growth opportunities within a multi-location dealer group
Ongoing training and professional development

Work Environment & Physical Requirements

Ability to stand, walk, bend, and lift up to 25 lbs
Ability to balance and assist in moving a 750 lb. motorcycle (with assistance as needed)
Work performed in a showroom and dealership environment with moderate noise levels and occasional exposure to vehicle exhaust and cleaning chemicals

Apply Today

If you are an experienced Sales Manager ready to lead a team, drive performance, and grow your career in a high-energy dealership environment, we encourage you to apply.

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