Sales Manager

Legends Powersports • Full-time • Seneca, PA, US • $75k - $100k / year • 2d ago

Position Summary

The Sales Manager oversees all day‑to‑day operations of the Powersports Sales Department of three dealerships, ensuring consistent sales performance, exceptional customer experience, and strict adherence to dealership processes. This role is responsible for leading, coaching, and developing the sales team while driving profitability across units, accessories, F&I, and service integration. The Sales Manager ensures that every customer interaction reflects the dealership’s values, professionalism, and commitment to a “Whatever It Takes” mindset.

Key Responsibilities

Leadership & Team Management

Recruit, train, mentor, and motivate the sales team to achieve monthly and annual sales goals.
Conduct daily sales meetings, weekly performance reviews, and ongoing coaching sessions.
Enforce dealership policies, sales processes, and brand standards.
Maintain a positive, high-energy culture that promotes accountability and teamwork.
Manage scheduling, time-off requests, and staffing levels to ensure full coverage.

Sales Operations

Oversee all sales activities, including lead management, quoting, follow-up, and closing.
Ensure all salespeople follow the 9-Step Sales Process, FORMAT selling, and DX1 procedures.
Monitor unit inventory, aging, and pricing strategies to maximize turns and profitability.
Review and approve all deals prior to submission to Finance.
Ensure accurate and compliant paperwork, including Bill of Sale, 4-Square, and trade documentation.
Maintain a clean, organized showroom with proper merchandising and unit presentation.

Customer Experience

Ensure every customer receives professional, friendly, and informative experience.
Resolve escalated customer concerns quickly and effectively.
Oversee post-sale follow-up processes to ensure satisfaction and encourage repeat business.
Promote cross-department introductions (Parts & Service) to strengthen long-term customer relationships.

Performance & Reporting

Track daily, weekly, and monthly sales performance metrics.
Monitor lead response times, follow-up actions, and CRM accuracy.
Analyze sales trends, inventory needs, and market opportunities.
Provide regular performance reports to the General Manager.
Ensure compliance with OEM programs, incentives, and training requirements.

Finance & Profitability

Collaborate closely with the Finance Manager to maximize F&I penetration and product sales.
Ensure proper accessory upselling and installation opportunities on every deal.
Maintain gross profit standards on units, accessories, and trades.
Approve discounts, exceptions, and special pricing within dealership guidelines.

Inventory & Trade Management

Oversee trade-in evaluations, NPA value checks, and appraisal accuracy.
Coordinate dealer trades with sister stores and external dealerships.
Ensure accurate VIN verification, unit readiness, and delivery scheduling.

Qualifications

Minimum 3–5 years of sales management experience, preferably in Powersports, automotive, or similar retail industries.
Strong leadership, coaching, and communication skills.
High proficiency with CRM systems (DX1 preferred).
Strong understanding of unit profitability, financing, and sales metrics.
Ability to work weekends, evenings, and peak seasonal hours.
Passion for Powersports and familiarity with major brands (Honda, Polaris, Yamaha, Kawasaki, KTM, etc.).

Core Competencies