General Manager - $100k Salary + Uncapped Bonus

Bruiser's Auto • Full-time • Chicago, Illinois, United States • $100k / year • 3d ago

Shop General Manager

Shop: 11044 S Western Ave, Chicago, IL 60643 (Beverly)

Compensation: $100,000 base + Uncapped Monthly Bonuses

About Bruiser Auto

Bruiser Auto delivers a premium, transparent, tech-driven repair experience that respects customers, empowers technicians, and sets a new standard for automotive service.

We're the Apple Store of auto repair: clean, organized, tech-forward, and obsessed with quality. We combine startup energy with professional systems, creating a place where high standards meet no-ego teamwork.

We're expanding. Beverly will be Bruiser Auto's second location, and we're looking for the person who wants to build it from the ground up.

The Role

This is a rare opportunity: be the founding General Manager of a brand-new Bruiser Auto shop. As Shop General Manager, you own the entire customer and repair experience from day one. You're the only service advisor in the shop, which means you touch every repair from first phone call to final payment. You'll lead 2–4 mechanics, master our tech systems, and drive profitability through efficiency and excellence, all while shaping what this shop becomes.

This isn't a typical GM role. You'll be hands-on with customers, deep in the workflow, and directly accountable for shop performance.

This is your shop. We're looking for someone who acts like an owner and shares in the uncapped upside of building something new.

What You'll Do Every Day

Customer Experience & Repair Workflow

Handle phone intake and build repair orders with precision
Educate customers on repairs with transparency and clarity
Collaborate with technicians on diagnosis and repair planning
Order parts alongside the mechanics to meticulously work through each repair
Collect payments and ensure smooth customer handoff

Team Leadership

Manage, coach, and develop 2–4 mechanics
Run daily technician standups to prioritize work
Hire and fire with full performance authority
Track booked hours per mechanic throughout the week to ensure goals are met

Shop Operations & Compliance

Enforce uniform standards and shop cleanliness daily
Open early, stay late, and set the standard for professionalism
Maintain OSHA and EPA safety compliance
Master and use Shopmonkey for all workflows (non-negotiable)

Business Performance

Drive gross profit on parts and labor
Improve workflow speed (drop-off to pickup time)
Build customer return rate and Google review scores
Hit monthly bonus targets through efficiency and profitability

What You Bring

Required Experience

Automotive repair or service background (dealership, independent shop, or technician-to-manager track)
Management experience with direct reports
Customer-facing experience with strong communication skills
Software proficiency, especially shop management systems
Mechanical and repair competency

Preferred

ASE A1–A8 certifications (any combination)
Shopmonkey experience or other shop management software proficiency
High volume service advisor or service manager background

What Success Looks Like

You'll be measured on four core KPIs:

Store P/L gross profit
Customer return rate (comebacks)
Google reviews and NPS scores
Workflow speed (time from drop-off to pickup)

Compensation & Benefits Base Salary: $100,000 Bonus: Monthly, uncapped, tied directly to shop profitability and efficiency Benefits: Full package including Aetna health, dental, vision, life insurance, and 401(k), uniform stipend, Red Wing boots stipend, PTO

Our Standards

We're looking for someone who: