Automotive General Manager ($400,000+ Earning Potential + Family Owned)

Confidential • Full-time • Pinellas Park, Florida, United States • $350k - $450k / year • 4w ago

We are a family-owned, luxury dealership looking for an Automotive General Manager to oversee our operations and drive new car sales. The ideal candidate is someone experienced in automotive retail operations, has a strong background in sales and marketing, and a commitment to customer satisfaction and his team.

Responsibilities

Drive New Vehicle Velocity: Build and execute aggressive strategies to increase monthly new car volume, turn rates, and local market share.
Maximize Factory Incentives: Hit volume objectives to consistently unlock maximum manufacturer bonuses and stair-step payouts.
Optimize Marketing & Lead Gen: Maximize digital marketing spend and ensure flawless processes for internet and showroom traffic.
Lead from the Showroom Floor: Act as a hands-on sales leader — desk deals, motivate the team, and drive elite closing and F&I penetration rates.
Customer Experience: Ensure gold-standard service at all touchpoints and resolve customer concerns professionally
Vendor Relations: Build and maintain strong partnerships with manufacturers and vendors, negotiating favorable terms
Maintain Brand Health: Balance rapid volume growth with exceptional Customer Satisfaction Index (CSI) scores.

Qualifications

3+ years of experience as a General Manager or General Sales Manager within a franchised dealership environment
Deep understanding of automotive operations, inventory control, and financial forecasting
Proven ability to coach diverse teams and achieve consistent profitability targets
Exceptional negotiation, communication, and market analysis abilities
Professional demeanor, valid driver’s license with a clean record, and availability to work Saturdays

Benefits