REV Outfitters | Colorado
Lead a specialty automotive and off-road operation. Build the team. Improve the process. Build freedom.
REV Outfitters is a Colorado-based 4x4, off-road, overland and automotive repair company built around one simple idea: we build freedom.
We don't just repair vehicles. We help our customers build, maintain and improve the vehicles that take them to the places they want to go.
We're looking for an experienced Store Leader / General Manager to take ownership of our day-to-day operation and help us build the next stage of REV.
This is not a desk job. It is a leadership role for someone who enjoys people, vehicles, problem-solving, accountability and building a great business.
You will lead a team of technicians, service advisors and support staff while owning the performance of a multi-million dollar specialty automotive operation.
THE OPPORTUNITY
REV operates at the intersection of automotive repair and specialty off-road.
Our work ranges from traditional automotive diagnostics and repair to:
- 4x4 repair and maintenance
- Lift and suspension systems
- Wheels and tires
- Gears and drivetrain
- Steering and alignment
- Bumpers, armor and recovery equipment
- Electrical and accessory installation
- Overlanding equipment
- Performance upgrades
- Custom vehicle builds
- Specialty diagnostics and problem-solving
That combination creates an exciting business — but it also creates complexity. Let’s be real…
Aftermarket parts can be delayed or incorrect. A repair can uncover problems that weren't visible during the original diagnosis. Custom work doesn't always follow a textbook repair procedure. Customers have high expectations for their vehicles and their adventures.
Your job is to turn that complexity into a well-run, profitable, predictable operation.
WHAT YOU'LL OWNPeople & Leadership
You will create a culture where great people want to work, develop and stay.
You'll:
- Lead, coach and hold the team accountable
- Recruit and develop technicians, advisors and support personnel
- Establish clear expectations for performance and professionalism
- Develop leadership within the team
- Conduct regular one-on-ones and performance reviews
- Identify training and development opportunities
- Create a culture of ownership
- Help build a team that takes pride in the work we put on the road
Shop Operations
You will be responsible for making the shop run.
You'll improve:
- Technician productivity
- Bay utilization
- Scheduling
- Workflow
- Parts readiness
- Work-in-process (WIP)
- Quality control
- On-time delivery
- Communication between technicians, advisors and parts
- Daily production planning
One of your most important responsibilities will be keeping vehicles moving through the shop without sacrificing quality or customer experience.
Financial Performance
You will own the store's financial performance alongside company leadership.
You'll manage:
- Sales
- Gross profit dollars
- Gross profit percentage
- Labor sales
- Parts sales and margin
- Productivity
- Operating expenses
- WIP
- Inventory
- Store-level profitability
You won't be measured simply by how busy the shop is.
You'll be measured by how effectively the shop converts capacity into profitable work.
Customer Experience
Our customers trust us with vehicles that are often extremely important to them — and sometimes represent significant investments.
You'll help ensure that we:
- Set realistic expectations
- Communicate clearly
- Diagnose problems correctly
- Present solutions honestly
- Don't sell unnecessary work
- Communicate delays before they become surprises
- Resolve problems quickly
- Deliver vehicles when we say we will
- Stand behind our work
- Create an - Not just a transaction
At REV, if the customer doesn't need it, we don't sell it.
Specialty 4x4 & Custom Work
You don't have to be the best technician in the building. But you do need to understand the work.
You should be comfortable discussing things like:
- Suspension systems
- Lift kits
- Gearing
- Drivetrain
- Steering
- Alignment
- Tires and wheels
- Electrical/accessory installations
- Recovery equipment
- Overlanding equipment
- 4x4 diagnostics
- Custom vehicle builds
You need enough technical understanding to ask good questions, recognize problems, support your team and make sound business decisions.
WHAT SUCCESS LOOKS LIKE
During your first 12 months, success will look like:
- A better-run shop.
- Technicians know what they're working on.
- Advisors know what's happening with every vehicle.
- Parts are ordered correctly and arrive when needed.
- Problems are identified earlier.
- Customers know what to expect.
- Vehicles move through the shop faster.
- WIP is under control.
- The team knows the numbers.
- Gross profit improves.
- People are accountable.
- Ultimately, we want to build an operation that is repeatable, scalable and capable of growing beyond its current level.
YOU MAY BE A GREAT FIT IF...
You are someone who:
- Has successfully managed an automotive repair or specialty automotive operation
- Has experience leading technicians and service advisors
- Understands shop financials and profitability
- Knows the difference between revenue and profitable revenue
- Uses data to manage performance
- Is comfortable holding people accountable
- Can coach without micromanaging
- Understands technician productivity and labor utilization
- Can manage difficult customers professionally
- Is organized and operationally disciplined
- Can make decisions when the answer isn't obvious
- Understands aftermarket automotive parts and the challenges they create
- Has a passion for trucks, Jeeps, 4x4s, off-road or overlanding
- Enjoys solving complicated problems
- Takes ownership when things don't go according to plan
YOU'LL STAND OUT IF YOU HAVE
- 5+ years of automotive management experience
- Experience managing a $1.5-2.0M+ automotive operation
- Experience with specialty/off-road/custom automotive
- Strong understanding of automotive diagnostics and repair
- Experience managing technicians using productivity and efficiency metrics
- P&L management experience
- Experience improving gross profit and operational performance
- Experience building and developing high-performing teams
- ASE or other automotive industry credentials
- Strong knowledge of 4x4 systems, suspension and drivetrain
THIS IS NOT THE RIGHT ROLE IF...
You're looking for a job where you simply:
- Open the shop
- Put out fires
- Answer questions
- Move cars around
- Go home
We're looking for someone who wants to build something.
Someone who sees problems and fixes the system that created them.
Someone who can look at an operation and see the opportunity to make it substantially better.
Someone who understands that leadership isn't about having all the answers — it's about building a team that can consistently find the right answers.
COMPENSATION
Base salary: $105,000–$115,000, depending on experience
Performance incentive: $20,000–$35,000+
Total target cash compensation of approximately $125,000–$150,000+.
Benefits include: Health, Dental, Vision, 401k, Generous paid time off, access to parts at cost, a shop, and a great culture.
ABOUT REV OUTFITTERS
Our purpose is to build lasting relationships through a shared passion for adventure.
We build and repair vehicles that help people create unforgettable memories — on the trail, off the grid and with the people who matter most.
Our customers aren't just buying parts or repairs.
They're investing in freedom, capability and adventure.
And our job is to help them get there.
If you're ready to lead a great team, improve a complex operation and help build one of Colorado's premier off-road automotive businesses, we'd like to meet you.
Apply today.
Pay: $120,000.00 - $150,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Employee discount
- Health insurance
- Paid time off
- Vision insurance
Work Location: In person
