Internet Manager for Automotive

LEESBURG AUTO IMPORT • Full-time • Leesburg, Virginia, United States • $60k - $120k / year • 4m ago

An Internet Manager at a car dealership is responsible for handling and converting online leads into showroom visits and vehicle sales. As more buyers start their car search online, this role is critical to dealership success.

Here’s a clear breakdown of the duties:

1. Lead Management

Respond quickly to online inquiries from the dealership website, third-party sites (like AutoTrader and Cars.com), and social media.
Call, text, and email potential customers.
Set appointments for test drives or in-store visits.
Follow up consistently until the customer buys or opts out.

2. CRM Management

Use dealership CRM software (such as DealerSocket or VinSolutions) to:
Track customer interactions
Schedule follow-ups
Monitor lead status
Maintain accurate customer records

3. Appointment Setting & Showroom Traffic

Confirm appointments.
Ensure customers show up (reduce “no-shows”).
Coordinate with sales staff to prepare vehicles ahead of visits.

4. Online Inventory Management

Make sure vehicle listings are accurate and updated.
Upload photos, pricing, and descriptions.
Monitor pricing competitiveness online.

5. Performance Tracking

Track key metrics:
Lead response time
Appointment set rate
Show rate
Closing rate
Report results to the General Sales Manager.

6. Customer Experience

Provide professional, fast communication.
Answer detailed questions about vehicles, financing, and availability.
Deliver a smooth handoff to the in-store sales team.

7. Marketing Support (Sometimes)

Assist with digital advertising campaigns.
Monitor website performance.
Help manage online reviews and reputation.

Skills Required

Strong phone and email communication
Sales ability
Organization & multitasking
CRM proficiency
Basic understanding of digital marketing

If you’d like, I can also explain:

How this role differs from a BDC Manager
Expected salary range
How to become an Internet Manager
Or how performance bonuses typically work

Just let me know put in a format promoting for new hire Now Hiring: Internet Manager – Drive Our Online Sales Success!

Are you a motivated, tech-savvy sales professional ready to turn online opportunities into real showroom traffic? Join our dealership as an Internet Manager and become a key player in today’s digital car-buying experience.

What You’ll Do

Lead the Digital Front Door

Respond quickly to online inquiries from our website and top platforms like AutoTrader and Cars.com
Engage customers via phone, text, and email
Schedule and confirm showroom appointments

Own the Customer Journey