Automotive Dealership General Manager
Position Summary
The General Manager (GM) is responsible for the overall leadership, profitability, and operational performance of the dealership. This role provides strategic direction while maintaining hands‑on accountability across sales, F&I, service, parts, and administration, ensuring exceptional customer experience, strong financial results, and a high‑performance culture. The GM sets expectations, develops talent, drives execution, and ensures compliance with all OEM, legal, and company standards.
Key Responsibilities
Leadership & Culture
- Lead by example, setting the tone for professionalism, accountability, and performance
- Build, coach, and retain a high‑performing management team
- Establish clear expectations, goals, and KPIs across all departments
- Foster a culture of customer focus, ethical behavior, and continuous improvement
- Conduct regular leadership meetings, performance reviews, and operational recaps
Sales & F&I Operations
- Drive new, used, and F&I performance to meet or exceed PVR, penetration, and volume goals
- Ensure consistent execution of the sales process, desking, TOs, and deal structure
- Partner with F&I leadership to maximize product penetration, compliance, and profitability
- Review daily, weekly, and monthly sales and F&I reports to identify trends and opportunities
- Ensure first‑pencil discipline and proper rate and product presentation
Fixed Operations (Service & Parts)
- Oversee service and parts operations to maximize retention, customer loyalty, and gross profit
- Ensure service lane processes support increased RO count and effective upsell
- Monitor labor rates, menu pricing, and productivity to align with market conditions
- Drive service retention strategies to increase lifetime customer value
- Maintain strong collaboration between variable and fixed operations
Financial & Operational Management
- Own the dealership P&L, ensuring revenue growth, expense control, and profitability
- Develop and manage annual budgets, forecasts, and performance standards
- Monitor inventory levels, aging, turn rates, and pricing strategy
- Ensure pay plans align with performance objectives and desired behaviors
- Maintain dealership facilities to OEM and brand standards
Customer Experience & Compliance
- Ensure a best‑in‑class customer experience across all departments
- Maintain compliance with all federal, state, OEM, and lender requirements
- Oversee deal audits, documentation accuracy, and regulatory adherence
- Address and resolve escalated customer concerns promptly and professionally
Strategy & Growth
- Execute dealership and group strategic initiatives
- Identify opportunities for market share growth, product expansion, and process improvement
- Leverage data, benchmarks, and reporting to drive informed decisions
- Support contests, incentives, and performance programs that elevate results
Qualifications & Experience
- 5+ years of automotive dealership leadership experience, preferably as a GM, GSM, or Fixed Ops Director
- Proven track record of driving profitability, PVR growth, and team development
- Strong understanding of sales, F&I, service, parts, and dealership financials
- Deep knowledge of OEM standards, compliance, and operational best practices
- Strong leadership, communication, and decision‑making skills
- Ability to balance strategic thinking with hands‑on execution
- High level of integrity, accountability, and professionalism
Key Performance Indicators (KPIs)
- Overall dealership profitability and PVR
- New and used vehicle performance
- F&I penetration, PPD, and compliance metrics
- Service retention and fixed ops gross
- Employee engagement, retention, and development
- Customer satisfaction and reputation metrics
Reporting Structure
- Reports directly to Dealer Principal / Platform Director
- Oversees all department leaders including Sales, F&I, Service, Parts, and Administration
Pay: From $200,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Paid time off
Work Location: In person
