Battlefield Harley-Davidson is seeking a highly motivated Vehicle Sales Manager, with a passion for Harley-Davidson, to lead our sales team. Must have proven sales management experience with strong leadership and ability to train, develop and coach sales staff. Proven track record of obtaining and exceeding sales goals while achieving maximum profitability and customer retention. Will require strong knowledge of the market, understanding of sales department financial data, and excellent people skills.
Responsibilities:
Sales Department Operations
- Oversee and manage all operations of new and pre-owned vehicles.
- Ensure sales department contributes acceptable levels of gross and net profit.
- Ensure sales personnel are well trained, motivated, and available when needed.
- Determine sales quotas for sales personnel in accordance to their skill levels.
- Oversee sales, trade-ins, and delivery of all new and used vehicles.
- Maintain a sales history and/or vehicle history log book.
- Establish realistic forecasts.
- Initiate and maintain an inventory control system along with net profit objectives which eliminate the possibility of “lower than anticipated” profits.
- Become familiar and efficient with all phases of the computer system required for sales management.
- Maintain a balanced new unit inventory in proportion to sales.
- Establish procedures to ensure timely and proper completion of all paperwork.
- Maintain showroom with a variety of vehicles set-up with different accessories and paint schemes, displayed in a well-lighted environment which draws customers.
- Initiate procedures for quick and efficient handling of warranty items, including tagging and proper storage of these items.
- Maintain clean efficient facilities.
Customer Service
- Provide prompt, dependable, high quality, vehicle sales to customers by using current pro-active feature benefit sales techniques.
- Greet customers immediately, in a courteous and friendly manner.
- Handle telephone transactions quickly, and courteously.
- Ensure customers are properly qualified for needs, wants, and ability to buy.
- Institute a feature / benefit selling methodology so that all customers receive consistent treatment when doing business.
- Ensure cross sales of P&A, financing, general merchandise, warranties, HOG Dues, insurance products and services.
- Develop and ensure use of a common and consistent quotation methodology for vehicle sales, trade-ins and purchases.
- Establish and ensure road test, pre-delivery inspection, and vehicle delivery policies and procedures are followed.
- Handle customer complaints reasonably, showing empathy and a positive attitude, and demonstrate our commitment to “Make Things Right”.
Management
- Maintain sales follow-up programs.
- Maintain budgeted revenue and expense objectives.
- Develop promotional campaigns in conjunction with the parts and service departments.
- Maintain efficiency reports on sales representatives.
- Provide reports to GM, as requested.
- Develop monthly and annual objectives for the department in collaboration with GM.
- Attend training sessions to keep current with sales department issues.
Supervisory Responsibilities
- Establish departmental work schedule, balancing the work load of all employees.
- Train Sales Representatives to use consistent and current sales methodologies.
- Set policies and procedures for sales department.
- Manage employee performance (evaluate and counsel) and conduct performance reviews in a timely manner.
- Assist with recruiting, interviewing, hiring, and terminating employees.
- Forward records of all employee performance reviews, disciplinary actions, job promotions, pay adjustments and letters of recommendation to appropriate personnel for placement in personnel files.
- Provide training for all sales employees (seminars; workshops; sales schools, etc.).
Commitments
- Treat all employees and customers fairly, courteously, and with dignity.
- Model superior customer service behavior for all sales personnel by maintaining positive relationships with customers, employees, GM and owner(s).
- Remain current with all sales department training available by reviewing H-D training videos and attending seminars, workshops, and other related training programs.
- Be prompt and available for flexible scheduling.
- Be honest and fair in all business dealings.
- Demonstrate an interest in growing the sales business.
- Focus on quality.
Qualifications & Job Requirements
- 5 years progressive experience within the sales department of a motor vehicle dealership.
- Prefer knowledge and experience with sales of Harley-Davidson motorcycles, and other products sold by the dealership, or the demonstrated ability to quickly learn them.
Job Type: Full-time
Experience:
- Sales : 3 years (Preferred)
License/Certification:
- Motorcycle License (Required)
Work Location: In person
