Sales Manager
Department: Sales
Reports To: General Manager
Summary:
Ensures customer retention and profitability in this profit center by hiring, training, and measuring the performance of salespeople and establishing customer-focused sales standards.
Minimum 3 years of sales manager experience required. Mercedes-Benz management experience is preferred. Luxury brand experience will be considered.
Essential Duties:
- Forecasts goals and objectives for sales, gross, and key expenses on a monthly and annual basis.
- Hires, trains, motivate, counsels, and monitor the performance of all new-vehicle sales employees.
- Prepares and administers an annual operating budget for the new-vehicle sales department.
- Understands, keeps abreast of, and complies with federal, state, and local regulations that affect new-vehicle sales.
- Directs and schedules the activities of all department employees, ensuring proper staffing at all times.
- Assists individual salespeople in setting aggressive yet realistic monthly goals and objectives and provides them with the support to meet these goals.
- Maintains an accurate daily log that reflects all sales activities in the dealership.
- Ensures proper follow up of all potential buyers by developing, implementing, and monitoring a prospecting and sales control system.
- Develops, implements, and monitors a follow-up system for new-vehicle purchasers.
- Maintains teamwork in a customer-focused sales environment throughout the sales, delivery, and follow-up process.
- Conducts daily and weekly sales meetings.
- Provides effective communication throughout the new vehicle department as well as interdepartmentally.
- Ensures that new-vehicle salespeople understand and follow dealership policies and procedures.
- Provides proper product and training resources for salespeople on a regular and continuous basis.
- Oversees the efforts of new-vehicle salespeople to enhance the image and customer satisfaction ratings of the dealership.
- Works with salespeople on programs that will increase the new-car gross and F&I penetration.
- Develops incentive programs along with dealer and other managers.
- Helps salespeople close deals when necessary.
- Completes deal settlement sheets and turns into accounting office in a prompt and timely manner.
- Establishes and maintains standards for the delivery of vehicles to customers.
- Schedules first service appointment at time of delivery.
- Provides dealer with accurate floor traffic control data on a daily basis.
- Processes salesperson commission sheets and monitors payroll records of salespeople.
- Reviews inventory daily to ensure the proper mix of grounded stock for maximum turnover efficiency.
- Recommends to the general sales manager the new-car inventory to be carried by color, model, and equipment, based on a variety of customer and market analyses.
- Assists the used-vehicle department with trade appraisals as needed.
- Directs merchandising and advertising efforts for the new-vehicle department in conjunction with the other managers and dealer.
- Assists in the development of advertising campaigns and other promotions.
- Attends managers meetings as requested.
- Maintains professional appearance.
Attributes/Skills
- Process driven individual with hands on and disciplined approach
- Proven success working in a fast paced environment
- Experience working with large Sales team
- Proficient in developing and managing a CRM platform to retain customers and seek out new prospective sales
