Honda Sales Manager

The CAR Group (Norm Reeves Dealerships) • Full-time • Vista, CA, US • 5d ago

Location: Vista, CA (On site) | Type: Full Time | Salary Range: $140,000 - 185,000

Norm Reeves Dealerships is a nationally-recognized group of privately-owned retail automotive dealerships located in Southern California, Texas, and Florida. With a history dating back to 1963, our group has established a reputation for innovation, integrity, and customer-centric services. We are expanding rapidly and are looking for talented individuals that are eager to grow their careers while the company continues to expand.

We are currently seeking an experienced Sales Manager to lead new and used vehicle sales operations at our high-performing Honda dealership in Vista, CA.

This is a key leadership role responsible for driving new and used car volume, maximizing profitability, and developing a strong, performance-driven sales team in a fast-paced, customer-focused environment.

What You’ll Do

Lead and manage all new vehicle sales operations
Drive volume, gross profit, and market share growth
Work closely with Sales Managers and Finance to optimize deal structure and closing performance
Train, coach, and hold the sales team accountable to process and performance standards
Manage new and used vehicle inventory, pricing, and merchandising.
Ensure strong customer experience and CSI performance across all new car operations
Review sales reports, track KPIs, and implement strategies to improve performance.

What You’ll Need

5+ years automotive sales management experience required
Proven experience in high-volume automotive sales
Strong leadership, strategic thinking, and operational planning skills
Strong F&I knowledge with proven ability to structure deals and maximize backend gross
Proficiency with CRM systems, desking tools, digital retail platforms, and inventory management software (ex. Conquest)
Honda/Import brand experience preferred
Strong leadership and coaching skills
Proven ability to close deals and drive results
Excellent communication and customer service skills
Valid driver’s license with a clean driving record
Ability to work flexible hours, including evenings and weekends

Benefits & Employee Perks