Internet / BDC Manager
Job Description
A high-volume Jones Junction automotive dealership is seeking an experienced and results-driven Internet/BDC Manager to maximize every sales opportunity generated through our lead channels.
The ideal candidate will have a proven track record in automotive lead management, customer engagement, appointment setting, and follow-up processes. This individual must be passionate about delivering an exceptional customer experience while ensuring that every lead is handled promptly, professionally, and consistently throughout the sales cycle.
This position requires a strong leader who can handle leads, process improvement, and measure results. Experience with CRM systems and lead management best practices is essential. Knowledge of Focus CRM is a plus but not required.
Key Responsibilities
- Focus on lead conversion and appointment generation.
- Create, implement, monitor, and continuously improve all internet and BDC lead-handling processes.
- Ensure all incoming leads receive immediate, professional, and personalized responses across phone, email, text, and chat channels.
- Drive appointment-setting performance and improve show rates through effective follow-up strategies.
- Monitor lead activity daily to ensure no opportunities are missed and that all prospects receive consistent communication.
- Oversee CRM utilization, data integrity, workflow compliance, and customer follow-up activities.
- Establish accountability standards for lead response times, follow-up frequency, and appointment conversion metrics.
- Train team members on best practices for customer engagement, objection handling, and relationship building.
- Analyze lead sources, conversion rates, appointment metrics, and closing ratios to identify opportunities for improvement.
- Develop and execute long-term customer follow-up campaigns to maximize sales opportunities.
- Collaborate closely with sales management to ensure a seamless transition from lead to showroom appointment and vehicle delivery.
- Monitor third-party lead providers and phone vendors to ensure maximum performance and return on investment.
- Prepare and present regular reports on BDC performance, lead trends, response times, appointment activity, and sales results.
Requirements
- Previous Automotive Internet/BDC experience required.
- Proven success managing high lead volumes and driving appointment-to-sale conversions.
- Strong understanding of CRM systems, lead management, and customer follow-up processes.
- Exceptional verbal and written communication skills.
- Outstanding leadership, coaching, and team development abilities.
- Strong organizational and time-management skills with the ability to prioritize multiple tasks in a fast-paced environment.
- Highly analytical with the ability to track performance metrics and identify growth opportunities.
- Self-motivated, goal-oriented, and committed to delivering exceptional customer experiences.
What Success Looks Like
- Fast and consistent lead response times.
- Increased appointment-setting and show rates.
- Improved lead-to-sale conversion percentages.
- Strong CRM compliance and follow-up execution.
- A highly motivated BDC person focused on customer engagement and results.
- Consistent achievement and surpassing of monthly sales and appointment goals.
Explore Jones Junction’s Benefit Package
- Paid Time Off: 40 hours available each calendar year for full-time and part-time employees, beginning after 106 days of employment. Multiple tiers of PTO for full-time employees with seniority beyond 5 years.
- Personal Time: 32 hours available each calendar year for full-time employees, beginning after 1 year of employment.
- Core Benefits: Medical, Dental & Vision plans are available for full-time employees and their families, effective the first of the month following 60 days of employment.
- Voluntary Benefits: Short Term Disability, Long Term Disability, Universal Life, On and Off the Job Accident Insurance, Critical Illness Insurance, Cancer Insurance, and Legal Assistance Insurance plans are available for full-time employees, effective the first of the month following 60 days of employment.
- Retirement Savings: 3% auto enrollment into a 401(k) Target Date Fund for full-time and part-time employees, beginning after 1 year of employment, and at least 1,000 hours of service.
- Employee Assistance Program: EAP available to all employees and their households, beginning the first day of employment.
Job Type: Full-time
Pay: $50,000.00 - $100,000.00 per year
Work Location: In person
