Sales Manager

Larson Automotive Group • Full-time • Tacoma, WA, US • 3w ago

Company Description Larson Automotive Group is the largest dealer group in the Pacific Northwest, with 13 locations across Western Washington. Family-owned since 1953, the group offers new and used vehicles from leading brands including Toyota, Volkswagen, Hyundai, Audi, Mercedes-Benz, Porsche, Cadillac, Chrysler, Jeep, Dodge, and Ram. Customers benefit from expert Service and Parts teams that help keep vehicles in top condition. Known for outstanding service and competitive pricing, Larson Automotive Group draws customers from across the region who value reliable vehicles, transparent deals, and a long-standing commitment to customer care.
Role Description The Sales Manager is a full-time, on-site role based in Tacoma, WA, responsible for leading the dealership sales team to achieve volume, profitability, and customer satisfaction goals. This role oversees day-to-day showroom operations, including coaching sales staff, monitoring performance metrics, and ensuring consistent, high-quality customer interactions. The Sales Manager will develop and implement sales strategies, manage inventory and pricing in coordination with leadership, and support digital and in-person sales initiatives. Additional responsibilities include training team members on product knowledge and compliance requirements, handling escalated customer concerns, collaborating with Service and Finance departments, and preparing regular sales reports for management.
Qualifications

Demonstrated experience in automotive sales management, including team leadership, performance coaching, and goal setting.
Strong customer relationship and negotiation skills, with the ability to close deals while maintaining a focus on long-term customer satisfaction.
Experience with dealership sales processes, CRM tools, and inventory management systems.
Proficiency in analyzing sales data, forecasting, and creating action plans to meet or exceed targets.
Excellent communication, interpersonal, and conflict-resolution skills, with the ability to work effectively across departments.
Proven ability to train, motivate, and develop sales professionals in a fast-paced retail environment.
Familiarity with digital retailing, online lead management, and modern automotive marketing practices.
High level of professionalism, integrity, and commitment to providing an inclusive, non-discriminatory customer and team experience.
Availability to work flexible hours, including evenings and weekends, as required in a retail automotive setting.
Previous automotive dealership experience and a valid driver’s license with an acceptable driving record preferred.